Dana Busch Designs

Problem

Jewelry designer Dana Busch Designs contacted Straight Up Social to help make website improvements. Her original website was out of date, and difficult for users to navigate. Additionally, Dana did not have a consistent social media strategy and hired us to manage her monthly content needs.

Solution

We redesigned the Dana Busch Designs website on the Shopify platform, which is better suited for e-commerce brands. To improve the user experience, we incorporated filters such as jewelry type and price range to make navigation easier for users. We added an email pop-up to capture new leads which triggered an automated email to welcome new subscribers. To increase organic traffic to her website, we made SEO improvements by incorporating relevant keywords to all pages, meta descriptions and alt tags.

Results:

• Website Sessions  –  Up 30% YOY
• New Users – Up by 26% YOY

In addition to making website improvements for Dana Busch Designs, we created monthly social media plans along with custom images for her Facebook and Instagram pages to help increase engagement and traffic to her site.

Results:

• Social Traffic – Up 203% YOY
• *Engagements – Up 80% since launch date
• Reach – Up 80% since launch date

*Engagements = (Likes + Comments + Shares)

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