Straight Up Social is the go-to social media marketing agency for luxury brands and the jewelry industry. We specialize in social media strategy, email marketing, website design & SEO.



Get proven strategies that increase engagement, clicks and sales for your business.

Social Media

Receive a curated social media strategy that elevates your brand and attracts fans. Hire our social media marketing agency to help with your day-to-day needs from creating a monthly content calendar, designing stunning social graphics, scheduling posts, community management and running social ads that convert.

Email Marketing

Turn traffic into leads with our email marketing services! Whether you need help creating customized email pop up templates or beautifully designed automated emails, our social media marketing agency is here to help you.


Make your website appear higher in search! Our experienced SEO specialists will provide you with an SEO Audit, a detailed keyword analysis and a content marketing strategy to improve your online presence.

Website Design

Looking to make website improvements or build a website from scratch? We'll create a mobile responsive website that is aesthetically pleasing and easy to navigate. This can improve the user experience and increase sales for your business.

Screen shot of Dana Busch Designs website designed by Straight Up Social, a boutique social media agency.

Shayne McCoy Hollander is an experienced social media and digital marketing consultant. She founded her online social media marketing agency, Straight Up Social, to offer luxury brands and the jewelry industry a straightforward and structured approach to digitally reaching and engaging consumers.

Read the full bio here


For nearly a decade, Shayne has managed the global social media for large corporate and non-profit brands such as the Gemological Institute of America (GIA) and the Rock ‘n’ Roll Marathon Series. Her vast knowledge of the luxury and event industries has provided her with a unique set of tools to add brilliance to your brand.

Shayne has guest lectured at University of California, San Diego (UCSD) and Cal State San Marcos (CSUSM) on the topics of social media. Additionally, she has served on multiple guest panels at trade shows such as JCK Las Vegas, the jewelry industry’s premier event. You can also find her social media tips and tricks featured in publications like National Jeweler, InStore Magazine and JCK Online. In her spare time, she volunteers as a board member for the Women’s Jewelry Association Dallas chapter.


Shayne loves writing and creating content, so it should come as no surprise that she received a B.A. in English, Creative Writing from the University of Southern California (USC) in 2008.


While Straight Up Social is skilled in all areas of social media, we understand the importance of having a well-rounded digital marketing strategy. That’s why our social media marketing agency also provides services in website design, email marketing and SEO. We’ll help you create and distribute valuable content that increases brand awareness, attracts customers and traffic to your website.

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Straight Up Social has been hard at work! View our portfolio and case studies to see the projects we’ve completed for our clients.

A woman wearing earrings by Dana Busch Designs.
Dana Busch Designs
In SEO / Social Media / Web Design
A photo from Chrissy Liu Jewelry.
Chrissy Liu Jewelry
In Email Marketing / SEO / Web Design
A woman hiking in British Columbia with a view of a lake and snowcapped mountains.
Summit Leadership Coaching
In Social Media / Web Design
A social media post designed for The Cabo Agency of a beach and graphic text overlay that says Embracing the Outdoors. Relax and Refresh Yourself be Being One with Nature.
The Cabo Agency
In Social Media
A photo of a woman wearing a Cartier Ballon Bleu Watch sold by DeMesy Fine Watches and Jewelry.
DeMesy Fine Watches and Jewelry
In SEO / Social Media
A photo of fine artist, Stefanie Bales at the beach in an all white outfit and hat.
Stefanie Bales Fine Art
In Web Design